Budweiser is encouraging men across America to forego shaving leading up to World Environment Day on June 5. By avoiding the shave from now until June 5th in the hopes of saving over 1 million gallons (nearly 3.8 million liters) of water. The 'Grow One Save a Million' campaign is active on the Budweiser Facebook Page and is'nt restricted to the USA.
"Every gallon of water that we save makes a difference to our communities, so when thousands of people get together for one common cause, great things can happen," said Chad Pregracke, founder of Living Lands & Waters and the face of the program on Budweiser's Facebook page. "By pledging to skip shaving and 'grow one,' guys can literally wear their commitment to conserving our most valuable natural resource." *
Last year more than 1,200 employees at Anheuser-Busch skipped the regular shave in the week leading up to World Environment Day. As a result, the cumulative savings last year totaled nearly 42,000 gallons (159,000 liters) of water. Alright gents, you have been informed, so skip the shave, grow the scruff and help save precious H2O. Cheers!
* Source: Budweiser
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